Gwen R. Rice


Director of Operations/Secretary & Treasurer

Gwen is a co-founder of Money Management Services, Inc. She serves the firm as Director of Operations, and is an Officer of the firm. She also serves on the Client Relationship/Appreciation Events team. Gwen earned her Bachelor’s of Science degree in Home Economics from the University of Alabama. After graduation from College she worked for Alabama Power as a home service agent. Following marriage Gwen worked directly with her husband in the financial industry. She handled all aspect of financial planning from preparing plans, presentations and seminars, to client services, and accounting. Gwen has worked in every area of the business. Her ability to structure and organize the operations has been a fundamental basis for the growth and success of the firm.

Gwen has a passion for cooking, sewing and gardening. But her biggest enthusiasm is babysitting her grandchildren. Gwen grew up on Smith Lake where her family owned Richards Marina. In 2018, Gwen & Donald celebrated 45 years of marriage. They have three children and nine grandchildren.